January 15, 2025
Auto+ goes live across the Iraqi mobility ecosystem
The Auto+ AutoTech platform now serves three audiences in Iraq — individual drivers, commercial fleets, and workshops — on a single digital layer.
The story
What happened
Auto+, Jaff Group's automotive technology arm, launched its full rollout across Iraq's mobility ecosystem in 2025, serving three distinct audiences: individual drivers, commercial fleets, and workshops.
The platform connects services that have historically lived in silos: maintenance booking, fleet management, and workshop operations — in a market that has lacked a unified digital layer.
It builds on Jaff Group's automotive heritage and gives the AutoTech business a clear, scalable consumer surface across the country.
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